A very short and exciting personal announcement

I've joined an amazing company in the consumer health space.

I’m writing this post from the back of an Uber on my way to my first day at a new job. This isn’t just any job, though—it's a dream role at a dream company. But before I spill the details, I want to tell you how I ended up here.

Earlier this summer, I got an email that completely caught me off guard. The founder of an incredible company reached out, asking if I’d be interested in chatting about a role they were opening up. How did they even know who I was? We happened to run in the same health & tech circles and he had read my Substack. Serendipitous moments like these are rare, but this experience reaffirmed my belief in the value of only putting your best work out there. I remember when a bunch of people told me to shift my focus to TikTok and Instagram because "no one has the attention span for blogs anymore." Turns out, the people who matter still do.

For the past four years, I've been fully immersed in my own startup, with no intention of joining another company. Not because I was clinging to the "founder" title, but because there just aren't many innovative companies in the health space that align with my my vision. My mission is to help people live healthier lives, and that’s what brings me the most satisfaction. There are many paths to achieving that mission—starting my own business was one, but joining a company already making strides in this area, with an even more exciting vision for the future, is another.

I’m thrilled to share that, as of today, I’ve joined Eight Sleep as the Director of Special Projects. I’ll be working with the team to launch some exciting new products—if you want a hint about what’s on the horizon, check out Packy’s piece here. As a customer who already loved Eight Sleep's product and brand, meeting the team and hearing about their long-term vision made me even more excited to be a part of it.

Eight Sleep’s current hero product, the Pod, has already had a significant impact on my life. I've written before about how it’s helped me improve my sleep. But what's coming next is going to elevate people’s sleep fitness—and overall health—to a whole new level. The new products I’ll be helping to launch perfectly align with what I’ve been working on for the past few years. What also resonates with me is the company’s approach to product development. Everything Eight Sleep builds is evidence-based and backed by extensive data. Thanks to the product's ability to continuously measure biometrics for many hours each night, we have a unique advantage—being able to run a vast number of tests and studies that few other companies can match.

Beyond the product and brand, what truly convinced me to join the company was meeting the team and getting a taste of the culture. From the incredibly rigorous interview process to the caliber of every single person I spoke with, it's impossible not to be energized by such a high level of quality. Huge kudos to Matteo and Alexandra for building this team.

I feel very grateful and excited for the opportunity to work on something I love, alongside amazing people, as part of a super fast growing company at the forefront of health and technology. The next few months are going to be intense - in the best way possible - but I’ll do my best to keep up with my posting schedule here on Substack. I’m certain I’ll learn a ton and have even more health and wellness insights to share. As for those wondering about good decisions, don’t worry - it’s in good hands and I’ll update you soon.